Are Mobile Consumers Better Informed than Salespeople?

November 28, 2011 Leave a comment
By Michael de Souza, VP Media

An editor of Harvard Magazine recently wrote about consumers who are taking on (willingly or not) the roles of petrol attendants, check out clerks and sales assistants. Go to a supermarket in the US, and you’re likely to scan your own purchase. Drive into a petrol station, pump your own gasoline and squeegee the windshield yourself.

“The robots have won,” writes Craig Lambert. “Although the automatons were supposedly going to free people by taking on life’s menial, repetitive tasks, frequently, technological innovation actually offloads such jobs onto human beings.”

It’s not all bad news, though. When it comes to purchase decisions, consumers are winning. The average shopper has become adept at product research – checking product information and comparing prices on the spot.  Even in situations where a salesperson is available, consumers have a bigger view that includes options in other stores and online.

The self-service phenomenon may be charmless, but in this case, mobile technology is empowering consumers with information . . . and offering new opportunities to retailers and publishers.
Read more…

Categories: Michael de Souza

Djuzz Music Catalogue

November 24, 2011 Leave a comment
By Allen Umali, Executive Producer, Djuzz

We launched free music downloads in early September and, since then, have seen more than 250,000 music downloads from Djuzz. If you are already a catalogue partner for Djuzz games, you can now, very easily, get a music catalogue for your site. 
Read more…

New Mobile Regulations in Indonesia Pave the Way for M-Commerce Growth

November 18, 2011 Leave a comment
By K.F. Lai, BuzzCity CEO

The government of Indonesia has effectively ‘reset’ the mobile subscriptions market. It shut down all mobile subscriptions in mid-October and required content providers who wish to resubscribe their users to do so in compliance with tougher rules.

Consumer agencies have been pushing for this action against a small minority of mobile advertisers whose fraudulent actions tarnished the whole industry, for some time.

The result is good news for the whole industry (well, everyone except those fraudsters) and it took place not a moment too late. Regulators around the world are starting to recognise the importance of their role in protecting the value chain. By re-establishing much-needed trust between businesses and consumers, this paves the way for the emergence of solid m-commerce markets.

Read more…

Categories: Lai Kok Fung

Hotspots – Africa Q3 11

November 10, 2011 Leave a comment
In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterized by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.

Further depth is seen across the continent this quarter as 26 countries (22 in the last quarter) served more than 10 million ads. 

Please click here for the full report

Categories: report

Ad networks: the scale and insight to beat fragmentation

November 4, 2011 Leave a comment
The past few years have shown remarkable growth of the mobile internet, driven by rapid consumer adoption and major advances in the capabilities of mobile devices. In recent months, mobile ad networks received a great vote of confidence from investors, who bet substantial sums that the space will continue growing, become more valuable, and attract an increasing share of marketing budgets.

In spite of this, though, some naysayers still question the value of ad networks. They believe that marketers are still treating mobile as an afterthought, and they question the quality of network traffic.
Read more…

Categories: Uncategorized

BuzzCity Tours – Nov & Dec 2011

October 14, 2011 Leave a comment
We complete this year’s tours with :

  1. The BuzzCity Media Roundtable @ Charlotte Street Hotel, 15 Charlotte Street, London, W1T 1RJ. [8 Nov]. The roundtable will provide media with insights into marketer uptake and attitudes to mobile advertising. Discussions will include consumer insights; how they behave with mobiles, what the drivers are for future development of mobile marketing.
  2. KF Lai will also be joining a panel of experts @ Access: Mobile, London, [Nov 9th]
  3. The Festival of Media Asia, Singapore [13-15 Nov]
  4. Mobile Asia Congress, Hong Kong [16-17 Nov] where KF Lai will join a panel of experts to discuss “How  Mobile Advertising Is Evolving and the Metrics Behind It”.
  5. MVAS India Summit, Mumbai [23 Nov] (Manish)
  6. Mobile Web Africa [22-23] Johannesburg (M de Souza)
  7. World Brand Congress [24-26 Nov] Mumbai (Manish)
  8. MEF Americas, Miami [29-30 Nov] (Camille)
  9. Dubai World Game Expo 2011 [30 Nov – 3 Dec] (Allen U)
  10. The BuzzCity Developer Garage [ 4 pm on Dec 2] at our office in Singapore. This event looks at the subject of  “Building Successful Tech companies – Having the End in Mind”. Hear from Darius Cheung, Director of Consumer Mobile Technology at McAfee,  and Eddie Chau,  Founder & CEO of Brandtology and Chairman of Singapore Infocomm Technology Federation. Both will share their experience driving start-ups to successful exits.  Please RSVP by email to baoyi[at] as seats are limited

As always, we hope to meet with you at these occasions.

Categories: Tours

The BuzzCity Report ( Volume 1 Issue 4 )

October 11, 2011 Leave a comment

In the third quarter of 2011, our network grew by 11%, and served a total of 33.7 billion ads worldwide. We’ve already exceeded the number of ads served in the whole of 2010, and are well on track to double last year’s performance.

In addition to the regular roundup of stats and analytics, we focus on the practical lessons particularly aimed at smaller businesses. Our feature section is a primer on ‘Mobilizing your Business’ and our Media Insight section shows how you can effectively make use of social networking to promote a local business. Please click here to download the full report.

Categories: report