Archive for February, 2010

ShareIt !

February 23, 2010 Leave a comment

By Yuszela Yusoff, Manager, Content & Community

Avid internet surfers and social networkers have created a variety of ways to share and discover content . . . there are search engines, portals, news sites, wikis, blogs and more. If you want information or a cool song or video, where do YOU look? Is your approach different if you’re on your phone?

As my colleague Je recently pointed out, “discovery” is all the buzz in internet circles.

A recent study by Nielsen
shows that an increasing number of internet users – 18% — are first turning to social networking sites to find information online. I think if you take into account viral messages and personal news feeds, this percentage is even higher.

At BuzzCity, we’ve just created two new tools – one for sharing content and another that makes it easy to “mobilize” your blogs and RSS feeds.
ShareIt is a quick straight-forward way for myGamma’s members to share what they like – blogs, groups, profiles, applications, photo albums, mobile webpages – with their friends. Just click the ShareIt link, found at the bottom of every application page, and the share goes directly into your Activity Feed, which is linked to your myGamma profile. As a user, I can view my shares, my friends’ shares, both at the same time and the most popular shares across the community.

Bookmarking platforms like Digg and Delicious (formerly are among the best-known websites for sharing . . . but they’re not on mobile. As far as I can tell, we’re the first mobile company to offer a public sharing tool.

We used to have a feature called “Tell-a-friend”. Like “ShareIt”, the “Tell-a-friend” link was found at the bottom of myGamma content. The major difference, though, is that “Tell-a-friend” sent out a private email. Word-of-mouth recommendations are great, but the one-to-one nature of this type of sharing also means that if you’re a new member with an interesting moblog, it’ll take some time to attract readers. Merging “Tell-a-friend” with the existing Activity Feeds makes sharing public and dramatically improves content discovery.

Initial feedback from the myGamma community has been quite positive.

“I lyk it bcos i can reach all my mutual frends in just a simple click,” texts 28-year old Denise Han from The Philippines. “I cn express my feelngs or thoughts ab0ut the thngs that im sharng.”

“its the best function coz its easy and short way to share what u want . . . and also easy to drop comment (and) invite frens,” adds 27-year old “Testi” from Brunei.

Mobilizer meanwhile enables bloggers to convert syndicated web content (blogs, RSS and Atom feeds) into a mobile website. No programming involved. While this tool is still in the beta stage, we expect it to open up new revenue opportunities for bloggers, who can join the BuzzCity Publisher programme and earn fees from mobile ads. Each mobilized site also comes with a ShareIt link at the bottom, so popular content can spread across the mobile internet more quickly.

Let’s take a look at what’s being shared so far.

Top of the list at the moment is a site called “Wilber Mobile Home,” which shows visitors how to create their own mobile homepage. 1,325 users have recently shared this link. Another popular site on the sharing list is a community word game called “Name of Foods” (name a dish that starts with the last letter of the previous entry.)

We also used the ShareIt function in a recent contest, the Best of myGamma Food Awards. Members voted on their favorite foodie content by sharing it. The group or blog with the most shares won G$ 5000 (Gamma Dollars 5000). Over a two-month period, we counted more than 5000 shares.

Going forward, I expect our new mobiliser and sharing tools will not only highlight popular content, they’ll also expand the myGamma universe . . . particularly in other languages. Not long ago, I wrote about myGamma’s “Babel Fish”, our member-driven translation platform that has led to a surge in local language community groups (now in 108 languages). ShareIt is making it even easier to propagate niche language sites and I expect this will drive new sources of traffic from smaller markets.

So, what are you waiting for?
Didn’t your mother teach you to share? : )

Categories: Yuszela Yusoff


February 12, 2010 Leave a comment

By Romulo “Je” Alipio, Executive Producer, Games

DISCOVERY is the big buzzword in mobile now. Everyone is talking about application discovery, content discovery, game discovery, social network discovery . . .

Not long ago, application development was a dying industry. Content was tied to telco portals, which restricted the content available to consumers. Then, along came the Apple App Store whose success is fostering imitation by Nokia, Google and others.

But if you’re a mobile consumer, how do you find what you want? And how do you do it quickly?

Mobile users have demonstrated they do not want to spend much time looking for content. Time searching is time not-playing. And the extra time online also often adds to consumer phone bills.

So, at Djuzz, we spent time thinking about how to make it easy for consumers to find what they’re looking for, whether it’s a specific title or a genre. We also designed the portal to dynamically highlight the most popular content.

Let’s take a closer look. In this blog, I’d like to walk you through the user interface.

Go to and at the top of the screen you’ll find the search box, followed by Top Games, Latest Games, Quicklist, a full category list and recommended games.

Let’s say you’re looking for love (but not in all the wrong places), so you type in “love” and click the arrow. On the next screen, the engine delivers the top matches: Lovematch, 3D Fun Racer (because it’s described as a game for “engine-lovers”), Lovetris, etc.

At this stage, you could use the dropdown menu to do an advanced search by Category, Date Uploaded, Developer or Recommendations. Search for “Hovr”, for example, and you’ll find the developer has 47 games on Djuzz, including Euro Football, 360 Speed and 3D Ping Pong. Search by date – say 2 February – and you’ll find 97 titles uploaded that date.

Back on Djuzz’ home page, three applications are featured under Top Games and next to each game there’s also a category link. Every time you refresh or return to the page, though, it has a fresh look. While the section only displays three entries, there’s actually a “backstage” list of 6 to 7 popular games that dynamically rotate.

Similarly for the “Recommended Games” page – we display ten choices, but there are 15-20 in the background.

The Quicklist meanwhile displays the most popular categories, updated every 25-30 minutes, based on the downloads of the past hour.

Let’s take a moment now to follow through on a search result. I type in “action” and the results page indicates 52 matches. I decide to check out “3D Volcano Island” to see an image and read a synopsis of the game. There’s usually an opportunity here as well to view additional screenshots of the game.

On the same page, there’s also a “Related Games” section to help users find additional content of the same genre.

Feedback from Djuzz users has been really positive so far. They find the search functionality easy and quick to use. We’re always keeping our ears to the ground, though, so as the portal grows we can continue to make it even better.


February 3, 2010 Leave a comment

By Romulo “Je” Alipio, Executive Producer, Games

It’s been just about six weeks since we launched the alpha version of Djuzz and so far the feedback from application developers and gamers has been overwhelming. In fact, this week, we celebrate Djuzz’ 100,000th download, which is pretty incredible considering we haven’t really done any marketing yet!

Developers admittedly like Djuzz’ ad-driven no-cost no-revenue-share business model. They want to keep 100% of their app revenues, which is what we give them. In addition, they’re also excited about our distribution capabilities and backend interface.

“Djuzz is a great opportunity for new programmers and also for veterans to prove themselves and show their content to all mobile world,” writes Kerem Koyuva, lead programmer at Renkmobil. “It has never been easier to dream, code and market your product.”

Djuzz enables developers to concentrate on what they do best – creating new games and applications – while leaving the sales and marketing to us.

Taking a page from the BuzzCity Ad Network’s playbook, we’ve developed Djuzz to provide up-to-the-minute analytics for our partners. Developers can access download data, pageviews, devices used, country-of-origin and more. We’ve just launched the reporting module and will be making further updates to it in March. We’ll also be issuing weekly reports and monthly reviews of the site to help all of us understand the mobile community better.

My team is making the most of social networks and new media to actively engage gamers and spread the word about Djuzz to the mobile community. You can find group pages, profiles and conversations about our platform in Facebook, Mocospace and myGamma. We’re also blogging and tweeting.

Upcoming promos for Djuzz feature our partners’ applications and games. We’re offering this exposure to developers free-of-charge because we believe the best way to promote the Djuzz platform is to showcase the content. (Check out the ad specs here.)

And on the portal itself, there are hyperlinks to developer sites, so users can either download content direct from Djuzz or the developer, thereby increasing the odds of a conversion.

Our public awareness campaign is also tackling a misconception that free content = bad low-quality content. Maybe this has been true in the past, but it’s certainly not the case with Djuzz. My team weeds out applications that don’t work well or games that fail to entertain. We also ensure that there are no hidden application charges. If a developer wants to charge for premium content or the ability to play advanced levels of a game, they need to make this clear to consumers from the outset.

Since the alpha launch in mid-December, meanwhile, we’ve also been seeking user feedback so we can tweak the Djuzz portal and make it better. So far, we’ve received more than 150 comments and questions from a myGamma user discussion group and emails. A lot of the requests have been for specific games like Prince of Persia and Fifa 2010.  We’re talking with the makers of premium pay-to-play games like these to see how we can include them, perhaps through ads or Try ‘N Buy promotions.

One feature that users really appreciate – and that I’m particularly proud of – is Djuzz’ search capability. Mobile users don’t want to spend much time in an app store. They want to find what they’re looking for, download it and get out of there quickly. We’ve designed Djuzz with this in mind. So far we’re seeing conversion rates (the percentage of visitors who download content) above the industry average and even higher than the Apple App Store. I’ll walk you through the discovery interface in my next blog.

Over the first six weeks, alpha users downloaded 161,308 applications and games from Djuzz. Top of the list were Action & Adventure, Racing and Arcade games by inLogic, Hovr and Falcon Mobile. The most popular game during this period has been Fatal Fist. We’ll regularly update readers with a list of the leading downloads . . . starting NOW!

Categories: Je Alipio, mobile gaming, report Tags:

The Djuzz Top Ten List

February 2, 2010 Leave a comment

During the first six weeks of Djuzz’ alpha trial, from 15 December 2009 – 31 January 2010, users downloaded more than 160,000 mobile applications and games. Action & Adventure, Arcade, Racing and Sports games proved most popular. Here’s a look at the Top Ten downloads during this period:

TOP 10 Downloads

1. Fatal Fist
(Action Adventure) 

2. 4×4 Extreme Rally

3. Bomber Xmen
Falcon Mobile
4. Dragon & Dracula
(Action Adventure)
5. Tankzors

6. Mr Revolver
(Action  Adventure)
7. Footballz 2009
8. Euro Football
9. Black Shark
10. 360 Speed

From 15 Dec ’09 – 31 Jan ’10, consumers downloaded 161,308 mobile applications and games from the Djuzz portal.

Categories: mobile gaming, report