Home > Je Alipio, mobile gaming, report > The Djuzz Report

The Djuzz Report

By Romulo “Je” Alipio, Executive Producer, Games
Djuzz is off and running. During its first month – 26 days, really, since we launched on 3 Feb – 795,000 unique users downloaded more than 400,000 games.

Serious gamers — which I think of as people who want to see their name on a leader board – dominated the charts during the first couple weeks, downloading arcade, action & adventure and racing games. But then in the latter half of the month, we noticed a different type of consumer checking out Djuzz – casual gamers who are more interested in dating and lifestyle applications like horoscopes, matchmaking and tips for singles.

February’s stats also show that any talk of the death of Java is premature. But more about that it in a moment. First, let me walk you through the stats, trends and most popular games to date.

QUICK FACTS

  • The most popular category of downloads so far is Arcade games (30%). 
  • Action & Adventure, Dating & Lifestyle and Racing each have a 20% download share.
  • InLogic developed 3 of the top 10 most downloaded games.
  • But Hovr had the most downloads (64,653)

MOST POPULAR GAMES

A & A: Fatal Fist, made by InLogic. This is a hack and slash game of street fights, where players control a character and try to advance to higher levels to get more power and points.

Arcade game: BomberXmen, made by Falcon Mobile. This is a mobile application of a popular Nintendo console game that I used to play.

Dating & Lifestyle game: LoveMatch. Also made by InLogic, this application calculates whether you and your partner are a good match, based on your birthdays.

MORE QUICK FACTS

  • India was the most active country – 35% of all downloads. (I think this is because telecom operators have had a stranglehold on content there. Indian consumers are actively looking for new places to download free high-quality applications and games.) 
  • Nokia makes 9 of the top 10 handsets used for downloading games.
  • Samsung occupies the #6 position on the Top Ten Handset list, reflecting South African usage.
  • 15 percent of all downloads were made from a generic handset using a 3rd-party browser like Opera or Maui.

TREND #1 – REGIONS MATTER
Gaming preferences definitely vary by country and region. In the US, for example, Texas Holdem Poker is the second most popular game (after Fatal Fist). This online multiplayer game hardly shows up in the rankings for other countries though.

In Spain, Mahjong tops the charts. And four out of Top Ten Spanish games are cards & casino applications.

In Egypt and Nigeria, Footballz 2009 is near the top of the charts; In South Asia, cricket games are really popular.

Nigerians are also particularly interested in romance. LoveMatch, PowerBabe: Flirt Club and Perfect Couple are all in the Nigerian Top Ten.

TREND #2 – LOCALISE IT
Localised content is popular. Several locally-produced games are gaining traction, particularly in Asia. A game based on Jackie Chan’s “Police Story” — a great series of five Cantonese-language films produced in Hong Kong between 1985 and 2004 – is on the charts in China. Then in India, there’s “Yoga Master” which demonstrates fundamental postures and provides tips.


At the moment, all of the games on Djuzz are in English, though some have local language options. I expect there will be games though in other languages like Arabic, Chinese, Hindi and Spanish in the near future.

TREND #3 – REPORTS OF MY DEATH ARE PREMATURE
For the past couple years, mobile analysts have enjoyed speculating about whether J2ME (Java’s platform for mobile devices) can continue to be a major platform for mobile game development. Skeptics predict a speedy decline in Java appa and point to a decline in Q4 sales of Java games.

At the same time, though, pundits talk about how feature phones are getting smarter. This is a contradction as the new features often run on Java.

Take a look at the most popular handsets used to download games from Djuzz: the Nokia 3110c, Nokia 5130c, Nokia 6300 . . . these are phones that are 2-4 years old and use Java. J2ME is where the people are. In fact 70-80% of the handset market is Java-compatible. I expect Java will continue to dominate for at least another 3-5 years because they’re the phones of choice for middle-income households, which in turn account for most gamers.

To be clear, though, Djuzz has no stake in whether Java succeeds. Djuzz is platform-agnostic; it’s designed to deliver games built for Android, Blackberry, Flash, Symbian and Windows Mobile platforms. So, Djuzz’s success is not tied to Java at all. But it’s clear at the moment that Java is leading the pack in terms of downloads.

MORE . . . .
You can read the first monthly Djuzz Mobile Gaming Metrics report in its entirety here. And check out the Djuzz blog, which we update frequently with featured games and weekly stats.

Game on!

CORRECTION:  The original version of this article stated that there were 125,000 unique users in February.  That was a mistake.  There were actually 795,000.  

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