Archive for April, 2010


April 19, 2010 Leave a comment

By Romulo “Je” Alipio, Executive Producer, Games

OK, so you’re a games developer and you’re looking to make it big in mobile. What, you ask yourself, do we need to do to be one of the most popular mobile games? At least that’s what you should be asking. Unfortunately, some games-makers simply try to copy a console game and put it on a smaller screen. Good luck with that.

In the month of March, only our second month in operation, BuzzCity’s Djuzz games portal delivered 750,000 games to 1.2 million unique users.

If you take a look at the best performing games – and have a listen to what Djuzz users are telling us – five trends become clear.

Gamers’ attention spans are quite short. If a user isn’t interested within three seconds, he’ll move on. The trick is to produce size-defying pixel art and smooth animations that look good on a handset which is smaller than a person’s palm. You could have the most exciting game in the world, but if the graphics aren’t good, forget it.

From the splash page to the game credits, the way in which games are rendered on a device is critical.  The text, graphics and animation need to blend smoothly so gamers can enjoy what you’re offering.

Compare these examples. Curry in a Hurry, Sachin Cricket and Teenage Ninja Mutant Turtles: Fast Forward use simple color tones. They make good use of the limited space available. And the graphics and text do not compete with each other for attention; the text is easy to read.

Mad Cow Martha and Round About, on the other hand, don’t really work. When you view these images on a phone, it’s hard to decipher the essence of the game.

In Roundabout, you need to look really close to see that there are cars going around a circle. With Mad Cow Martha, the colour of the text contrasts well with the background, but the background is too busy (are those leaves, houses or what?) and as a result it’s hard to read the text at the first glance.

Let’s face it — playing a game on a mobile handset is completely different from playing Nintendo or Wii. Mobile gaming can still give you an adrenalin rush (personally, I love Top Gun: Air Combat; it’s killer, man!) but the game controls are completely different on a handheld device.

For starters, successful mobile games can normally be played with just one thumb (and a lot of skill!). One of Djuzz’ top arcade games – BomberXmen – is a great example of this. Trust me, it’s not easy to place bomb-traps neatly on one-lane alleys when a bunch of angry cyborgs are chasing you. But you do it with just one thumb.  Some other great examples are Arcade Park and Battleline Okinawa.

On the flip side, we’ve tested some promising games with cool storylines and graphics, but they’re just not right for mobile. For example, take a Real Time Strategy game where the cursor is controlled by the directional pad, tasks are assigned to units by punching the numerical keys, the Heads Up Display to changes weapons, view maps, etc. is pulled up with the hash and asterik keys and the Main Menus (to pause, save a game, etc) are accessed with the other soft keys. This just overwhelms the user. The game might be functional, but it’s not really usable. (And for the record, there are mobile Real Time Strategy games that can be played with just one thumb.)

With just a few words, you need to engage the imagination. Describe the essence and objective of a game, but in a fun way. Here are four examples. Which ones would you download?

It delivers a completely innovative gameplay experience and brings features not seen on mobile phones before.

You go around the forest to collect berries, beware of the big bad werebear.

In Tony Hawk’s Proving Ground, not only can you flip, grab and grind your way to the top, but you can also choose the way your characters career will evolve.

Playing the part of one of the PowerBabes, the player is out for a fun night on the town and seeks a boy to accompany her.

The first example was probably written by a nice copywriter. But it tells you nothing about the game itself. The second example, well it’s just boring. Tony Hawk’s Proving Ground and PowerBabes . . . this copy speaks for itself!

Gamers gravitate towards well-known brands. Popular icons signify quality even before the game has been downloaded. So if you can get the intellectual property to turn a popular movie or song into a mobile game, do it! Some examples that are already out there are All Powerful Policemen (Ice Cube), The Legend of Hero (Bruce Lee), Police Story (Jackie Chan) and Tomb Raider.

A lot more. Mobile surfers and gamers are hungry for more content. Based on the queries that we receive every day, plus a scan of key word searchs, we can see that consumers are currently demanding:

  • More Puzzle Games (Sodoku, Zuma, TicTacToe, if it’s a good puzzle, people want it!)
  • More Movie & TV games, like Avatar, Batman, Ben10, Harry Potter, Spiderman and WWE
  • More Branded Titles including Contra, Grand Theft Auto, Mario Bros, Metal Slug, Pacman and Sonic.

For more about the most popular mobile games, join us over at the Djuzz blog and take a look at the March edition of The Djuzz Report (which has a special section on gaming in Vietnam).



April 13, 2010 Leave a comment

In Q1 of 2010 the network delivered 8 billion advertising banners in the first quarter; a growth of 38% from the last quarter of 2009. Most countries among the top 20 (with the only exception of Saudi Arabia) showed double digit growth in traffic. Among these the United Kingdom and Vietnam saw triple digit growth.

  1. Indonesia 2.9 billion (38%)
  2. India 1.1 billion (71%)
  3. United States 465million (54%)
  4. South Africa 358 million (15%)
  5. Canada 239 million (68%)
  6. United Kingdom 229 million (114%)
  7. Saudi Arabia 162 million (-15%)
  8. Norway 131 million (92%)
  9. Nigeria 126 million (47%)
  10. Malaysia 116,211,205 (14%)
  11. France 110 million (74%)
  12. Bangladesh 91 million (49%)
  13. Germany 86 million (43%)
  14. Mexico 85 million (11%)
  15. New Zealand 84 million (49%)
  16. Australia 79 million (58%)
  17. Argentina 79 million4 (85%)
  18. Vietnam 73 million (166%)
  19. Egypt 70 million (29%)
  20. Sweden 68 million (43%)

For more info, please download the detailed report here.

    Categories: index

    myGamma’s Biggest Market!

    By Yuszela Yusoff, Manager, Content & Community

    myGamma has passed a major milestone: our award-winning mobile social network now receives more than ONE MILLION pageviews a day in a single market.

    So, it’s pop quiz time — name that market!

    A few hints:

    • This is a heavily populated country, in which there are more than 1 million unique myGamma users.
    • Most people on myGamma are men (in fact, about 80 percent).
    • But the number of women on the mobile internet here is steadily increasing.
    • While this country is the #1 market for myGamma, it was #4 on BuzzCity’s list of ads served in 2009.
    • So far this year, in terms of ads delivered, it’s in second place, behind Indonesia

    Figured it out yet?

    OK, OK, here are some easier hints:

    • it’s a BRIC country
    • in Asia
    • and it’s not China

    Yes, the answer is . . . . .


    Let’s put the numbers in some perspective:

    • On a typical day, 6700 unique users visit myGamma in India.
    • They view more than 1.1 million mobile web pages each day.
    • That’s 35 percent more than in the next closest market, Kenya.
    • Meanwhile, there are over 1 million unique registered users in India. That’s three times more than the second-place market (Indonesia with 331,000).

    So what accounts for India’s success?

    There are a few factors . . . .

    This might seem obvious, but India is a BIG market. More than 1 billion people. Most do not have access to PCs. Handsets are their primary access to the internet.

    OK, that’s true, you say, but then, why isn’t China a major market for myGamma too?

    2.  HANDSET PRICES have dropped big time
    A year ago, a GPRS enabled handset cost around US$100. Today, consumers can pick up a similar phone for less than US$40. India has over 500 million mobile subscribers. The count is expected to top 770 million within three years.

    Some telcos now offer unlimited bandwidth at less than US$2 per month. It’s cheaper to chat online than SMS. Much cheaper. A chat message costs about one-tenth of one paisa (an Indian cent). A SMS costs 1 rupee or 1000 times as much as a mobile chat message.

    Indian consumers love brands that are associated with success and upward mobility. International social networks have been positioned in India as global, trendy and youthful platforms. But foreign brands have to localise in order to succeed. McDonalds promotes the AlooTikki Burger, Facebook supports Bollywood-oriented apps and myGamma offers original content in Bengali, Gujarati, Hindi, Malayalam and Urdu, to name just a few of the languages online.

    India is also a relatively mature market for myGamma. We’ve been there for five years. And we’ve noticed that members use the service differently now than before. In the beginning, testimonials were hugely popular. Call it vanity or competitive spirit, but new members love to accumulate testimonials from others. While testimonials are still popular, the craze has certainly faded.

    Today, some members use myGamma for business purposes – to find customers, vendors or even employees  — by essentially placing ads in the Intro line of their homepage.

    Hi! my name is viney and i am a music composer. 
    please must visit my site for latest ringtone 
    and mp3 download. thank you. 

    i m aadi m a job coordinator in Delhi. If u need part time job in Delhi u can contact me at xxxxxxxxx [number deleted]

    Im AHMED 4m India n have a consultancy n i do VISA WORKS of gulf countries,I do CANADA’s PERMANENT RESIDENCE (PR) n 4m any part of t world i do t visa work 4m india n i do JAPAN LEGAL STUDENT visa wit WORK PERMIT 

    Indian companies meanwhile are definitely becoming more comfortable with mobile advertising. In the first quarter of the year, we expect the BuzzCity Ad Network will serve nearly one billion ads in India. We’re seeing two types of buyers: brands and content providers. Brands have tended to concentrate on lead-generation campaigns, though some are branching out into distributing branded applications as well.

    As for the talk within myGamma, business entries like those by Viney and Ahmed are in the minority. Most surfers use myGamma for companionship and to communicate with friends. Some members are looking for love and marriage. Others simply discuss the latest cricket matches, talk politics, share thoughts about religion or enjoy jokes and a laugh together.

    Indian women, in particular, feel liberated by mobile social networks, which are providing new avenues for expression and information . . . but more about that in my colleague Manish’s article!

    Categories: Yuszela Yusoff

    Redrawing Boundaries – Indian Women Love Mobile

    By Manish Mishra, Country Manager & Executive Producer (India)

    Women from traditional Indian communities are increasingly finding a new outlet to express themselves and even meet men without bringing dishonour on their families.

    Yes, mobile social networking has arrived in India and it’s serving a new most-interesting cultural function.

    Dating is not part of our tradition or culture. Many Indians are even uncomfortable expressing their views with members of the opposite sex due to the social structure here. But with social networks like myGamma, the barriers are lifted. Some women even take on virtual boyfriends.

    Female myGamma members are still outnumbered by men by a ratio of about 4 to 1. But the gap is closing. Three years ago, women constituted less than 16% of myGamma’s Indian community. Today, their portion of the pie fluctuates between 20 – 21 percent. The overall size of the Indian myGamma community has also jumped dramatically (to more than 1 million members), so the absolute increase in female Indian users is even more significant.

    The women come from a variety of backgrounds – students, housewives, teachers, fashion designers, etc – but we’re finding that their level of education is also rising. Women in college or with a college education comprise an increasingly important segment of our community. Like the Indian men in myGamma, most of the ladies are under the age of 30 and come from small cities and towns (what’s known in India as the Tier II and Tier III cities).

    “Daring Lady” – a 25-year old housewife in Punjab – says she chats with people and if she feels comfortable with them, they become her friends. “I look for naughty and jovial nature,” she tells us. On her profile page, though, she sets some rules: “Dirty fellows with dirty names stay away.” Daring Lady, who is sometimes also known as Barbie Girl, writes a regular moblog with health tips. And she belongs to a group called “Love Is On The Air,” where members share stories and viewpoints.

    “Mirrage” – who writes a moblog about cooking from her home in Gujarat – enjoys myGamma because she has made friends from across the globe. Some are students, others are businessmen. “Friendship is possible,” she says “if wavelength matches.”

    “Mirrage,” stumbled across myGamma, while looking for mobile content on another site. Most women tell us, though, that they join myGamma after hearing about it from friends and family.

    24-year old Yagni Chopra from Bangalore is one such example. Since coming online, she’s met a select group of people that she enjoys chatting with and she’s also joined several groups focused on romance.

    Social networks like myGamma provide Indian women with greater confidence to interact with men. The more they chat, the better they feel they can express themselves. myGamma also provides opportunities to meet people who you would never encounter otherwise. New friends can be from across the globe . . . or in some cases, after chatting and becoming friends, members discover they actually live in the same locality!

    The ability to block users who they don’t like meanwhile provides an added sense of security.

    Soni, whose glimmering profile image – a heart – can be seen on the left, assists her father with his business in Gujarat.  She says she’s realised that language is not a barrier. She interacts with businessmen, housewives and students. “I learn a lot from different people. And it’s interesting to communicate. It’s easy to make friends, (but) at times, if you want, you can also block them.”

    Among those women who have access to both PCs and mobile devices, many still prefer mobile social networks to traditional online communities. The reason? Privacy. Family members share a PC and might access their account; a handset is personal.

    Categories: Manish Mishra