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Archive for December, 2010

The BlackBerry® Developer Conference Asia

December 29, 2010 Leave a comment

We have a series of tours and road shows planned for 2011.  We start the New Year with a stand at The BlackBerry® Developer Conference Asia in Bali, Indonesia (13th – 14th Jan). Our colleagues from Singapore and Jakarta will be on hand to meet with partners and share revenue opportunities through in-app advertising on our ad network.

Happy New Year and we look forward to catching up with you!

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Categories: Uncategorized

M-Ads: Advertising Inside an App

December 22, 2010 Leave a comment

By Delynn Ho, VP Sales

Our partners spoke and we listened. In this case, mobile application publishers said they don’t like losing eyeballs. Unless, Je tells me, it’s part of a really rad game like Inferi Dii. But when it comes to users exiting an app because they’ve clicked on a banner ad, that’s not so cool.

So, please allow me to introduce m-Ads . . . banner ads that open inside an application.

How does it work?

Participating publishers simply need to download our SDK (software developer kit) and install the code in their application. They only need to do this once.

Advertisers meanwhile can create a landing page when setting up their campaign.

That’s it.

Then the ads start appearing inside applications, publishers receive a share of the revenue for each ad clicked and users have a more streamlined experience.

And, oh, the landing pages inside an app load quicker than ads on external pages.

With the SDK, publishers can also choose when the ads should appear — before an app is launched, within the application itself or before a user exits the app.

Let’s take a look at an example. Suppose JamSked -BuzzCity’s – mobile internet directory of live music events and independent musicians – wanted to run an ad campaign.  The JamSked campaign manager would log into her account at http://www.buzzcity.com, choose the Advertiser dropdown menu and click on “Landing Page”.

From here, the advertiser can write copy, insert a hyperlink, numbers for Click-to-Call or Click-to-SMS as well as a photo, video or audio clip.

m-Ads work in Android, Blackberry and J2ME applications.

Here’s a look at graphic and text banners within an application . . .

And here’s what a landing page looks like inside Android . . .

and inside J2ME . . .

From a user’s perspective, here’s the ad flow . . .

On the far left, you see an application about TV shows in a Blackberry phone.  At the top of the app, is a banner add for JamSked.  When a user clicks on the banner, they’re taken to the JamSked landing page.  From there, the user can either easily return to the main part of the application or they could click again to go to JamSked’s mobile site.

Categories: Delynn Ho, How to

Living the Mobile Lifestyle

December 22, 2010 Leave a comment

Life without a mobile phone has become impossible to imagine, not because everyone has one but probably because the mobile has many uses. It wakes you up in the mornings; you can take photos with it. You can take notes too. And with the internet, it has become a reference library. The mobile phone is about to rival the PC as a means of accessing the internet.

So what is the mobile lifestyle?

This brief chat with Michael De Souza on Malaysian radio station BFM ‘Tech Talk’ tries to explain what exactly is the mobile life and other topics such as:

The evolution of SMS
How the gaming industry is going mobile
Mobile apps and the advertising model
And the future of mobile phones..

Listen to the full interview below

http://assets.mixpod.com/swf/mp3/mff-pill.swf?myid=74083484&path=2010/12/22

Categories: Michael de Souza

Now-Cook Users Get Busy in the Kitchen

December 9, 2010 Leave a comment

by Michael de Souza, VP Media

If stats are anything to go by, then Now-Cook, BuzzCity’s new mobile recipe portal, has been delivering on its promise of quick, tasty and fuss-free recipes for everyday eating, to hundreds of thousands of users around the world. In the month of November, the Now-Cook site delivered a month-on-month increase of 76% in traffic, with over a million page impressions served. That’s on top of the previous month’s traffic growth of 75%.

Aimed at food lovers everywhere, the site (at http://m.now-cook.com) promotes simple food that’s easy to prepare and quick to cook. It’s intended for anyone who enjoys good food eaten informally, and particularly appeals to those who lack the time to cook it.

Growth of the site has been driven by an ever-increasing collection of recipes from quality content partners such as Nestlé in India, The Guardian newspaper group in the UK and the health-conscious Weigh Less in South Africa.

Repeat behavior

The power of the site lies in the mobile phone’s portability, enabling users to browse through our catalogue of great dishes on the go, consult ingredient lists in a supermarket, and then view the recipe once more, back in the kitchen.

While certain recipes get a lot of page views but very few repeat visits from the same users, there are some clear winners that are returned to, time and again. This is particularly heartening, and evidence that the site is a useful, practical tool for real-world cooking.

Examples of these dishes include Chocolate Apple Bread, Sticky Chicken Wings, African Celebration Soup, Asian Beef and Noodles, Chicken and Broccoli Casserole, and not surprisingly, Bloody Mary Party Soup (with vodka optional, but highly recommended!)

Where are the Cooks?

The top ten countries using Now-Cook include a healthy mix of countries, with India and the US in the top two places (together making up over 70% of traffic). African nations, where mobile devices often provide a primary means of internet access, have been very receptive to the mobile recipe offering, with South Africa, Ghana and Nigeria in 3rd, 4th and 6th spots respectively, together contributing over 6% of traffic. The UK takes up 5th spot, and Canada holds 7th, each contributing about 2% of traffic.

We’re opening up our library of recipes to partners

One of the most exciting developments in the evolution of the site is the launch of our Now-Cook catalogue, which allows our partners to set up their own FREE mobile recipes sites – instantly! The resulting site promotes a brand or service alongside enticing recipes from the Now-Cook mobile internet site.

Partners are able to customize and brand their mobisite, specifying URLs, logos, titles and colours. They can select the content and categories of recipes that they would like to offer from the full range currently available, specify the countries and regions in which the new site should be displayed, and access real time reports, to understand their customers better.

A number of partners have lined up for this service, and these sites will start to roll out in coming weeks.

Categories: Michael de Souza

HOTELS.COM

December 8, 2010 Leave a comment

By Delynn Ho, VP Sales

Here at BuzCity, we’ve noticed that travel and hospitality providers are increasingly turning to mobile to market services and interact with customers. In previous entries, we’ve already looked at how carriers – like SriLankan Airlines and Malaysia Airlines – have been using mobile to sell tickets, track bags and more.

But what about after the flight?

This week, we look at a mobile campaign run by Hotels.com, which – as the name probably tells you – is a platform for travelers to find a place to stay.


Hotels.com – an affiliate of Nasdaq-listed Expedia – has an inventory of over 120,000 properties, one of the widest selections of accommodation on the net. It features both major chains and independent hotels.

Starting in October, Hotels.com began running mobile ads in three European countries to promote its mobile website and a “Welcome Rewards” campaign, which offers consumers one free night of accommodation for every ten nights booked.


While the company has customised sites across the globe, the choice of Europe for its first mobile ad campaign is not surprising. According to Euromonitor, 34% of smartphone users access the mobile internet to search for travel information. Twenty-nine percent check reservations and one-quarter book accommodations with their devices.

Smartphone penetration is particularly strong in Europe. Here are the figures – based on data in the BuzzCity Campaign Planner — for the three countries where the campaign is running:

Denmark 92 %
Norway 76 %
UK 62 %

Euromonitor, by the way, is also predicting that mobile phones will become the primary tool for connecting to the internet in Europe by 2014.

The Hotels.com banner ads have focused on promoting cheap rates, but they have not explicitly mentioned the Welcome Rewards promotion. Users need to click through to company’s mobile website to see that.

The click-through rates (CTR) for the banner ads have been running at 0.68% in Denmark, 0.57% in Norway and 0.72% in the UK. The average CTR in these markets during the same period is about one percent.

The mobile website itself is quite good.  The search engine is straight-forward and easy-to-use:

And the results are presented clearly presented with images of the hotels, rates and guest ratings:

Hotels.com says that traffic on its mobile website has increased since it started the campaign, but it has not tracked the number of consumers who have booked a hotel room after clicking on one of the mobile banners nor the number of new registrations for the Welcome Rewards programme.

There are several ways Hotels.com could improve its campaign:

  • Top of the list would be to implement tracking on their mobile website in order to have a better overview of customers’ behavior and usage patterns.
  • I would also recommend running a series of time-targeted campaigns in the evenings, as many travelers are likely to book pesonal getaways outside of office hours.
  • In addition, like many brands, Hotels.com advertises across different mediums, but their mobile campaign is a stand-alone project. There’s no reference to it on the corporate website or in TV ads. A consistent unified message would be more effective.

All in all, though, Hotels.com has done a good job of building and promoting a mobile presence. Other hospitality companies should take note, unless they don’t mind losing market share.

Categories: case study, Delynn Ho

More Bands , More Venues

December 1, 2010 Leave a comment

November was a busy month for JamSked as our producers signed more bands and their gigs onto the portal. By the end of November, the service listed more than 4,000 bands playing at more than 2,000 venues worldwide. Nearly half a million people visited the site and generated 1.8 million pageviews (61% increase from last month) as fans searched for gigs to attend. 


Here’s a look at some of the top trends on JamSked in November …

  1. Vietnamese users favoured The Hard Rock Cafe – (Ho Chi Minh City) where I Am Giant appeared live.The band goes on to play at several venues in New Zealand in December and early January ’11.
  2. Malaysian users were either at Alexis Bistro in Ampang or the Waikiki Bar in Petaling Jaya.
  3. Indonesian music lovers danced at Bengkel Night Park (Jakarta), Pojok Kopi (Bandung), Villa Puncak (Bogor) or Hard Rock Café (Bali)
  4. In South Africa, The Kirstenbosch Gardens (Cape Town), Durban Botanical Garden, News Café Wonderboom Junction (Pretoria) and Tanz Cafe, Fourways (Johannesburg) drew a lot of interest amongst music fans.
  5. In India fans of Parikrama made HICC Hyderabad and the DLF Mall @Vasant Kunj, New Delhi and SCMHRD in Pune among the top venues in November.
Categories: JamSked