Home > Catalogue, Hisham Isa, JamSked, mobile gaming, report > Demand for Content Drives Syndication

Demand for Content Drives Syndication

By Hisham Isa, Vice President (Marketing)

While most analysts and observers think of BuzzCity as a mobile ad network, we’ve been quietly and quickly building up another side to our business: content syndication.

As of this month, we now syndicate content to more than 1000 partners across the globe!

This process started in 2010 as we undertook a concerted effort to help develop mobile audiences. We did this by taking content from BuzzCity’s diverse mobile platforms — myGamma, Djuzz, JAMsked and Now-Cook – and sharing it with partners.

Our sites are designed to satisfy mobile internet users’ insatiable demand for relevant, useful and entertaining content on the mobile internet. They also provide a great context for advertisers to promote their brands.

With syndication partners growing at a phenomenal speed, BuzzCity’s content partners are assured that their games, recipes or gigs reach the desired target audience – whether it’s a student who loves to play cricket games in the UK or a Thai Tuk-Tuk driver yearning to satisfy his appetite for speed.

Today, we’d like to share with you some examples of our latest partners:

MTV (Brasil)

In mid-March, MTV Brasil launched a games catalogue and is expected to start a catalogue of Brazilian gigs with JAMsked soon. In March 2011, Brazilian traffic was ranked 13th on the BuzzCity Ad Network after tremendous growth in the second half of 2010.

Arpu+ (Egypt)

Arpu+ are based in Egypt and offer our catalogues as part of their mobile entertainment news services. Three catalogues go on offer to Egyptian users from March 2011 offering games, live music and recipes .

HTC (Thailand)

As handset manufacturer HTC launches more Android devices this year – including the Aria, Desire HD, Hero, HTC G1, Magic and Wildfire — each handset will come with preloaded launcher applications for Djuzz and myGamma. HTC expects to retail 30,000 of these handsets each month for the rest of the year.

Videocon (India)

Videocon is using BuzzCity’s catalogues to provide its subscribers with content from Djuzz, Now-Cook and JAMsked, enabling them to download the latest mobile apps and games, browse a catolgue of thousands of scrumptuous easy-to-make recipes and check out information on the hottest music gigs in India.

The Business Angle

Here at BuzzCity, we’re really very excited by this tremendous growth and the opportunity to work with such a diverse range of partners across the globe. Syndication and creating new platforms for content fits hand-in-hand with the advertising side of our company’s business model.  This encourages growth of the network and we monetise the traffic through advertising.

Thanks to some pretty direct feedback from our user base, we’ve long known that the demand for mobile content has outpaced supply, which is why we’ve made a commitment to further grow the mobile internet by working with partners to deliver quality content to the people that demand it.

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