Best Practices and Tips for BuzzCity Publishers

October 11, 2011 Leave a comment
By Delynn Ho, VP Sales

BuzzCity has passed an important milestone: our advertising network now averages over 10 billion impressions every month, thanks in part to a growing number of small individual publishers.

Take Indonesia, for example.  As in all our markets, the average cost per click is a function of advertiser demand and publisher supply. At the moment, the average CPC in Indonesia is about 4 US cents. So if you figure a site gets 5000 clicks — a decent amount for an entrepreneur or hobbyist — that’s US $200.

So, how do YOU cash in? Well, in my last article, I wrote about the mechanics of how to become a publisher. This week, I’d like to share some tips that will help you make money and best practices that will keep your readers and visitors happy.

Read more…

Categories: Delynn Ho

Djuzz Top 10 – September 2011

October 6, 2011 Leave a comment
There were 8.2 million game downloads from Djuzz by 3.6 million gamers. Among the Top 10 for September are:-

  1. Need For Speed Undercover  : New Entry (Try n Buy Version)
  2. Outlaw Racing 2011   : Unchanged
  3. Need For Speed Shift   : New Entry (Try n Buy Version)
  4. Need for Speed Shift : Down 3 places ( This ad supported version was replaced by the Try n Buy version)
  5. Crime City  : Up 32 places
  6. Airforce 2  : Up 4 places
  7. Harry Potter Half-Blood Prince   : New Entry
  8. Fight Night Round 4   : New Entry
  9. GI Joe  : New Entry
  10. Tom and Jerry – Mouse Maze   : Down 3 places


    More than 13,000 games were made available in September and many new titles like Wolverine and Monopoly Here and Now The World Edition quickly made it among the top fifty games this month. These are among the 4,000 new games added to our offering in the last 6 months. (We plan to release another 5,000 titles in the next couple of months). These remain much sought after by surfers as evidenced by their rankings at the end of September 2011. See how these rank among the Top 50 games in September.

    Categories: mobile gaming, report Tags:

    Earning Money as a BuzzCity Publisher

    September 21, 2011 Leave a comment
    By Delynn Ho, VP Sales

    The BuzzCity Ad Network enables mobile website publishers and application developers to monetise their content with advertisements. Partners earn a share of the revenue for each ad clicked while retaining complete control over how and where the ads appear.

    So if you’ve created a mobile site – whether it’s to talk about sports, music or share your views on everyday life — and you’d like to make some money, this blog entry is for you.  Today, we’re going to walk you through the basics of becoming a BuzzCity Publisher and answer some commonly asked questions about payments.
    Read more…

    Categories: Delynn Ho, How to

    Djuzz is now Jammin’!

    September 20, 2011 Leave a comment
    By Allen Umali, Executive Producer, Djuzz

    Hi! My name is Allen, I’m the new executive producer of Djuzz, BuzzCity’s ad-supported mobile content portal and I have some exciting news: Djuzz now offers gamers more than just games. We have free music too!

    That’s right . . . just like the 13,000+ games and apps already on offer . . . MP3 files can now be downloaded by mobile users at absolutely no cost.

    But wait, you say, hasn’t free music been the death-pin of sites from Napster to TubeFire (a Japanese site that is currently being sued for enabling users to download YouTube videos)? What makes Djuzz so special?

    Well, a lot of things make us stand out ; ) but in this case, we are focusing on indie music, which makes Djuzz a win-win proposition for artists and consumers.
    Read more…

    Mobile Entertainment Comes of Age, Revealing a Treasure Trove of Opportunities for Brand Engagement

    September 8, 2011 Leave a comment
    By KF Lai, CEO

    Anyone who still believes that mobile gaming is the domain of the spotty teenage boy urgently needs to update their thinking. All age groups are now engaging in regular and immersive mobile entertainment activity on their mobile phones, and the proportion of women playing mobile games is rising fast. Those agencies and brands that understand the new dynamics of mobile entertainment can take advantage of this powerful channel to reach mainstream consumers with “byte size” commercial or branded messages.
    Read more…
    Categories: Lai Kok Fung

    Djuzz Top 10 – August 2011

    September 5, 2011 Leave a comment

    August saw a 33% increase in unique visitors to Djuzz which resulted in a total of 8,735,096 game downloads. This is an increase of 16% compared to last month. The Top 10 are:- 

    Djuzz Top 10 – August ’11
    Rank
    Developer
    Title
    Downloads
    Growth
    Remarks
    1
    EA Mobile
    Need for Speed Shift
    448,218
    13%
    Unchanged
    2
    Tequilam
    Outlaw Pacing 2011
    312,731
    19%
    Unchanged
    3
    EA Mobile
    The Sims 3 World Adventures
    269,872
    12%
    Unchanged
    4
    EA Mobile
    Command and Conquer: Red Alert Mobile
    249,290
    13%
    Unchanged
    5
    HOVR
    Underground Racer
    143,206
    17%
    Unchanged
    6
    Zapak Games
    Indo Pak Cricket
    129,645
    90%
    Up 11 places
    7
    Playfon
    Tom and Jerry – Mouse Maze
    115,860
    24%
    Unchanged
    8
    Playfon
    Ben10 Power of The Omnitrix
    106,634
    19%
    Up 1 place
    9
    Moffy games
    3d Street Racing
    105,092
    19%
    Up 1 place
    10
    Wintel
    Airforce 2
    102,142
    12%
    Down 2 places

    Read more…

    Categories: mobile gaming, report Tags:

    Social Networking and Business 101

    August 29, 2011 Leave a comment
    By Chester Ng, Sales Director (Southeast Asia) 
     
    If you are a small business owner, you don’t need to spend a lot of time or money to have a presence on the mobile internet. Free social networking tools are making it easy to create ‘mobilised’ content to attract and interact with consumers. You can also publish updates on your own, without having to depend on an agency or web developer.

    Best of all, you’ll reach a large market segment that depends on mobile handsets to access the internet.

    In today’s blog post, I’d like to share some examples with you of how major brands are using social networks. But whether you own a hair salon or a restaurant, work at a local retailer or manufacturer, you can apply these ideas to your own business in ways that will benefit your company’s bottom line.
    Read more…

    Categories: Chester Ng